Email is a tricky beast.
It’s not like a phone call, where you can hear the other person’s voice and feel the energy of their words.
It’s not like a text message, where you can see their words’ emotions and make your assumptions about how they’re feeling.
Instead, it’s just you, your words, and some hope that the recipient will read them correctly.
So how do you make sure your email gets through? How do you communicate what you need to say without making it sound too formal or salesy? How do you make sure that your emails get opened and read?
Don’t worry: I’ve got you covered. Below are seven strategies for making your WooCommerce email marketing more conversational, so you’ll never have an issue again!
Let’s get started!
1. Use “You” Instead Of “I.”
Writing emails in the first person can be a great way to keep your reader engaged, but it can also make it feel like you’re talking directly to them.
If you find yourself saying things like “I’m going to take care of this” or “I’ll get back to you soon,” try switching things up and using “you” instead. This will make your language more conversational and much more likely to keep your readers reading.
This will make your emails sound less stuffy and more like a casual conversation between friends, or family members would sound!
2. Add Some Humor (But Not Too Much)
Humor can be great for your emails. But if you don’t know how to do it well, people will think you’re trying too hard and not take you seriously. Here are some tips for making sure your joke is in the right place:
- Don’t make jokes about the content of the email or anything that could be construed as work-related.
- Keep it lighthearted and light on sarcasm—but don’t be afraid to make a pun or two!
- Don’t try too hard to make people laugh; it might come off as insincere or condescending.
3. Keep It Short & Sweet
Today’s digital world is bombarded with daily emails, texts, and other messages. And that means that the people you’re sending them to are getting accustomed to getting short and sweet messages.
Don’t be afraid to keep your emails short. If you have something important to say, say it briefly and clearly!
4. Use Emojis & Gifs Sparingly (But Don’t Leave Them Out Entirely!)
You might probably already be aware that emojis and gifs are a great way to help your emails stand out in the inbox. But if you’re not careful with them, they can make your emails look unprofessional—and that’s not what we’re going for here!
The key is to use them sparingly and strategically. If you’re using emojis or gifs to express how excited you are about something, it might be worth it to use more than one, so your excitement is clearer. But if you’re using them just because they look cool? Leave it at one.
5. Be Consistent With Your Tone Throughout The Message
You’re probably sending out many WooCommerce abandoned cart emails—and you want to ensure that each one is as engaging as possible. But how can you do that when you don’t have time to sit down and craft the perfect message for each recipient?
The answer: Be consistent with your tone throughout the message, no matter who gets it.
This means that if you’re writing to someone who is laid-back and relaxed, keep it chill. Keep it professional if you’re writing to someone who’s all business. And if you’re writing to someone who’s super friendly and funny, write back in kind!
6. Use Your Subject Line To Make Your Point
Subject lines are the first thing your reader sees. So make sure you’re using them to make an excellent first impression!
A subject line should be short and sweet, but it should also give the reader a sense of what they can expect from your email. If you’re writing an email about a product launch, ensure the subject line reflects “Product Launch.” If you’re writing an email about a new addition to your team, ensure it reflects that: “Welcome [name]!”
Many email marketing tools offer hyper-personalization for the subject lines. However, Mailchimp doesn’t have extensive features for personalization. In that case, you can check Mailchimp alternatives.
7. Aim For Short Sentences And Paragraphs
The average length of sentences in a professional email is around 20 words, while the ideal length of the email is between 50 to 150 words. Longer sentences can make your emails challenging to read, so keep them as short as possible without sacrificing meaning.
Paragraphs should be no more than four sentences long. If you need to write more, consider breaking the paragraph into two or three smaller ones. This will make it easier for readers to digest your message at a glance and keep their attention focused on what you’re saying rather than struggling through a long block of text.
So there you have it: seven ways to make your emails more conversational and practical. It’s not rocket science—it’s just a matter of paying attention to what you’re saying and how you’re saying it.
You’ve heard the phrase “communication is key,” but it’s true for more than just being able to talk about yourself. It’s about ensuring the recipient knows who you are and what you want from them when you write an email.
So go ahead, and give these tips a try! They’ll help ensure that your emails are memorable—for all the right reasons!