Produced by Zuellig Pharma, eZRx is ASEAN’s most significant B2B eCommerce platform for the healthcare business – featuring a smarter and far more hassle-free way to acquire and offer health care products and solutions on the net, any place and whenever, vs . reps checking out purchasers encounter-to-deal with.
As COVID-19 began spreading its tentacles through Asia, Zuellig Pharma, 1 of the continent’s most significant healthcare expert services groups essential to assure that medicines and healthcare items – from vaccines to individual safety devices (PPEs) – had been delivered in a well timed and successful method.
Presented the urgency, Zuellig Pharma could not count on a handbook method to put and procedure orders and returns as perfectly as payment requests. Effectiveness and success required to be optimized more. With a great deal of the planet locked down during the pandemic, the selection of touchpoints to hook up with consumers was also vastly lessened.
Zuellig Pharma adopted a transformative innovation to guarantee that its 350,000 buyers and 1,000 consumers – like the world’s prime 10 pharmaceutical firms – could have well timed access to necessary medicines and lifesaving items during this important period.
And it transpired to launch when the environment needed it most.
A 24/7 lifeline
Zuellig Pharma provides distribution, digital, and professional services in 13 marketplaces throughout Asia, serving more than 350,000 health-related amenities and over 1,000 shoppers in the location.
As COVID-19 instances escalated, the company’s B2B eCommerce system – eZRx for health care practitioners, clinics, and hospitals – aptly enabled clients and income reps to buy and offer health care goods at any time, any where, with no needing to meet up with other individuals physically. It also lessened pricing mistakes and consolidated vital info in a single area.
The solution is powered by SAP’s ERP Central Element (ECC), an on-premises enterprise useful resource arranging procedure, together with SAP HANA info administration software. With the SAP software, eZRx could integrate finance, inventor, and product information seamlessly on the world wide web as perfectly as on cellular gadgets.
Turning the tide in opposition to the pandemic
Deployed in March 2020 – the same thirty day period that the Entire world Overall health Organization (WHO) declared an worldwide pandemic – eZRx was equipped to guarantee the easy shipping and delivery of PPEs and other critical clinical provides together with COVID-19 vaccines, enabling health care pros to do their work opportunities securely all through this challenging time.
By means of eZRx, prospects could also have “full visibility of Zuellig Pharma’s products offerings and self-provider, devoid of owning to wait around for a pharma agent,” claimed Daniel Laverick, the group’s SVP, head of digital and data methods. “Sales reps could also cost-free up their time to concentration on additional meaningful duties as effectively as deliver customers with an omnichannel expertise, enabled by e-detailing.”
In addition, the company could now safeguard compliance with international polices with a databases mapping distinct customers’ solution licensing constraints. If a purchaser tries to entry any of the merchandise via eZRx that are not industry-compliant, the solutions are not demonstrated.
In 2021, Zuellig Pharma was able to automate 11.6 million purchase strains, cutting down the guide kinds in 50 %, and producing $1.2 million in yearly productiveness gains.
The enhancement of a lifetime-conserving system in the COVID-19 period earned Zuellig Pharma a 2022 SAP Innovation Award, an yearly honor commemorating businesses that have utilized SAP products and solutions to gain both equally small business and culture.
You can browse the details driving Zuellig Pharma’s wonderful accomplishment in their Innovation Awards pitch deck.
