- 1 Manfred Kets de Vries “Leader on the couch”
- 1.1 Nir Eyal, Ryan Hoover “The Buyer on the Hook”
- 1.2 Roger Dooley “Neuromarketing. How to influence the consumer’s subconsciousness “
- 1.3 Brian Tracy “How the Best Run”
- 1.4 Martin Lindstrom “Buyology. A fascinating journey into the brain of the modern consumer ”
- 1.5 David Lewis “Neuromarketing in Action”
- 1.6 Robert Cialdini “The Psychology of Persuasion. Important little things to guarantee success”
- 1.7 Robert Cialdini “The Psychology of Consent”
- 1.8 Richard Boyatzis, Annie McKee “On the Same Wavelength. How to manage the emotional climate in the team»
A successful business is built on the human factor. And even in the era of digital, robotization, and technological progress – the main factor in the successful development of a business remains human-to-human communication. This means that it is important to understand a person’s thinking and competently use his psychology in his work. We have compiled for you a high-quality selection of the best communication books in business.
Manfred Kets de Vries “Leader on the couch”
The clinical approach to changing people and organizations, typologies of leaders and managers, coaching as a method of professional growth, psychological types of employees – these and many other questions are raised in the book. If you want to grow as a leader and understand the intricacies of human thinking, we recommend reading.
Nir Eyal, Ryan Hoover “The Buyer on the Hook”
The book bills itself as a guide to creating habit-forming products. You will learn everything you need to know about advertising triggers and motivations and understand why some products immediately grab our attention and others don’t, as well as explore some of the buying patterns and marketing tricks.
Roger Dooley “Neuromarketing. How to influence the consumer’s subconsciousness “
Wondering how to incorporate human behavioral research data into your marketing strategy? This book will not only help you understand the fundamentals of customer thinking but will also help you improve the performance of your business.
Brian Tracy “How the Best Run”
Business guru Brian Tracy has no bad advice. His book contains the best strategies for organizing business processes from experienced top managers and business owners. To become the best, you have to learn from the best. The thinking of a real leader must be formed in oneself, how to do this – read the practical guide.
Martin Lindstrom “Buyology. A fascinating journey into the brain of the modern consumer ”
The book is based on large-scale research, the budget of which is more than $ 7 million:
- Is advertising that affects the subconscious so effective?
- What becomes the deciding factor when buying?
- Are logos and designs important to the consumer?
You can find answers to these and many other questions in the book.
David Lewis “Neuromarketing in Action”
If you want to know how to get into the brain of the buyer – you need to read this book. In it, you will find practical tools for influencing the subconscious and the secrets of attracting consumers. Recommended for marketers, entrepreneurs, and advertising professionals reading.
Robert Cialdini “The Psychology of Persuasion. Important little things to guarantee success”
In the book, you will find over 50 simple ways to influence another person, whether in negotiations, sales, or communication with a client.
How not to become a manipulator, but at the same time to effectively convince people – read about this and much more in Robert Cialdini.
Robert Cialdini “The Psychology of Consent”
A revolutionary method of persuasion down to persuasion. As they say, the best battle is the one that never happened. Therefore, in the book, you will find examples from the personal practice and business experience of the author in matters of negotiations and signing agreements. You will also learn the principles that reveal the mechanisms of influence and persuasion.
Richard Boyatzis, Annie McKee “On the Same Wavelength. How to manage the emotional climate in the team»
The ability of a leader to find an emotional response from his employees unites the team and strengthens morale. This is the subject of large-scale research in the field of management, management, and consulting, which form the basis of this book.