Videos are some of the most powerful marketing tools in today’s digital world. Research shows that video marketing delivers about 66% more leads each year compared to other marketing tools.
Therefore, digital marketers must incorporate this in their strategies to achieve better results from their marketing efforts. Creating video adverts is not cheap, especially when using the traditional method of engaging casting and crew members.
The best part is some of these software tools are available for free. Read this post to learn about the ten best free animation software for a digital marketing agency.
First on our list of the best free animation software is Doratoon. Doratoon is a powerful tool that lets you create engaging 2D animation movies for your marketing campaigns. It is super-easy to use and comes with loads of features. It offers millions of royalty-free animated templates, stock footage, video clips, photos, and more. All these are available for your use in creating the most engaging videos.
Features of Doratoon:
- 100+ million stock images and video clips
- 10000+ stock props
- 10000+ 2D and 3D background images
- 1000+ animated characters with facial expressions
- Text-to-speech and smart subtitling
- AI Drawing and AI Dubbing
How to Use Doratoon to Make Animated Videos
Step 1: Sign up for a free account on the Doratoon official website.
Step 2: Select a preferred animated template.
Step 3: Edit and customize the template to suit your storyboard.
Step 4: Preview the final video and download it to your PC. You can share your video on any social platform.
This is how easy it is to use this 2D animation software to create an attention-grabbing animated video.
This is a web-based animation software free tool perfect for beginners. It has a simple drag-and-drop functionality to make it seamless to use. Its intuitive interface also makes creating a video a breeze, with or without prior experience.
Animaker has six core video types available on its platform. These are Infographics, Whiteboard, 2D animation, 2.5D animation, Typography, and Handcraft. Its features include:
- Supports voiceover, background music, and sound effects
- In-app camera and transition effects
Here is another powerful 3D animation software tool for polygonal modeling. It is an advanced tool for creating digital graphics. It is a top-class tool for artists and it combines visualization pipeline architecture with plug-ins you can get started with right away. Some of the features of K-3D include:
- Seamless undo/redo functionality
- Texturing, symmetric modeling, and shadows
Designed for professional creators and editors, Blender is a powerful tool that supports the 2D animation pipeline. It has numerous features, including rigging, modeling, simulation, compositing, rendering, and motion tracking.
It is indeed a comprehensive tool any digital agency will find extremely useful for their marketing video creation. Features of Blender include:
- Video editing and simulation
- Grease pencil for drawing in 2D and 3D arts
Here is one of the free animation websites you find for creating 2D videos. It is an open-source software tool that lets you create marketing videos for commercial and non-commercial use.
It features exceptional drawing tools, including bitmap and vector. With OpenToonz, you can create highly attractive and interactive videos your audience will love watching. Some of its features include:
- Special animated effects and composite sceneries
- Supports the combination of video footage with animation components
This web-based animation software for beginners is free to use and great for creating dynamic video adverts and presentations. It is a powerful tool for beginners but does not preclude professionals from using it.
PowToon allows you to create professional-looking animated videos in minutes. You have a plethora of templates to explore, including infographics and explainer videos. Features of PowToon include:
- Adjustable aspect rations and sizes
- Supports the creation of animated videos, image file implementation, full video, and GIF
7: Pencil2D Animation
This is a simple animation software tool for creating hand-drawn 2D videos. It is open-source and free to use. Pencil2D Animation has an easy-to-use and simple interface, making it a great tool for beginners.
If you are looking for how to make an animated movie using this software tool, you will find ample tutorials on the website. Some of its features include:
- Pressure sensitivity and toolbar customizations
- Lighting effects and distortion creation
8: Synfig Studio
Synfig Studio is another free animation maker. It is a great tool for making 2D animated videos and it allows you to create timeline-based animation with vector graphics. It also offers a unique bone system for animation controls, which enables you to create natural movements with ease.
Synfig Studio lets you create cutout animation with bitmap images and it also supports Skeleton Distortion layering for complex deformation. Its features include:
- Linking parameters for layering and building character puppets
- Advanced dynamic structures
9: Cinema 4D
Whether you are a beginner or a professional animator, Cinema 4D is a great tool for your animation project. It is a versatile software tool that lets you go beyond animating.
It offers numerous features, including texture applications, lighting, visual effects, and modeling. Its intuitive user interface makes all these elements easy to use. Some of its features include:
- Exceptional user experience with its customizable layout
- Automatic retopology for making optimized meshes
This is a cloud-based design tool with exceptional features for creating animated videos, presentations, infographics, banner ads, and more. It is loaded with interactivity features to let you make attention-grabbing videos beyond static images. Features of Visme include:
- Thousands of pre-made templates
- A huge library of free stock videos and photos
Create Powerful Animated Videos with Doratoon
Doratoon is undoubtedly the best animation software for beginners. You do not have to be an animation expert or designer to use Doratoon. It features a simple drag-and-drop editor to make the process seamless for you.