CHALLENGES FACED BY SUBSCRIPTION-BASED BUSINESSES

By | July 24, 2020

Even after the serious challenges that businesses are facing due to the COVID-19 pandemic, subscription E-Commerce platform, or for the expansion of this economy has not been affected. There several positive sides of subscription Business models during this uncertainty: ease of expansion, recurring revenue streams, and many others. It is no doubt that companies are either leaving their current Business models and switching to the subscription one or for their expanding their existing services. It has been assumed by subscription trade associations 2019 that three-quarters of consumer-based businesses will start providing subscription services from 2023. Well, planning carefully is essential to expand the subscriptions without making any mistake. Have a look at some basic challenges businesses may come across while switching or expanding their subscription business model:

1) Managing customers :

If you have a subscription business, you might be knowing about the significant number of users at one particular time. If you are not aware, then let’s face it that you will get to face a lot of customers. It might get difficult for you to manage all the records, resulting in inaccurate customer management. When it happens, it ultimately damages the relationship between you and the customers because mistakes are made. If you want to avoid this, you can make use of the best subscription management platform that is available in the market.

2) Auto invoicing :

it is a fact that using manual invoicing will become daunting if you have a large customer base. It becomes even more complicated if the customers use different payment options with addons. You can resolve this problem by using an automated invoicing system that will automatically generate invoices. It can always be used whether a customer purchases a subscription or cancels one.

3) Payment security :

Nobody would like to sign up or subscribe if there is no guarantee that the payment system is secure. This payment security comes out to be one of the major challenges. Do not forget to select an automated billing platform so that the best security is maintained.

4) Failed transaction Management :

Because so many customers subscribed, it gets challenging for you to notice any particular failed transaction. It’s not possible to check every transaction, and that too when you’ve thousands of them. Get in touch with an e-commerce subscription management platform to make things easier for yourself and your business

5) Managing discounts and promotions :

If you wish to grow and expand your favorite subscription business, it is essential to use promotions and discounts to avail of attention. It may require significant efforts if you want to do it manually. An effective subscription billing model will do wonders in tracking the discounts as well as marketing efforts.

6) Language Support and Multi-currency :

Some subscription businesses only deliver their products and services in one country, and some others make it global. It can result in various difficulties with dealing with customers where there might be some fluctuations with exchange rates. A subscription billing system must manage their invoicing effectively irrespective of whether the customer is located.

As seen above, you must have understood that you will come across various challenges while switching or expanding your subscription business model. From invoicing to price management, you need to be perfect at every stage and should be able to address all your customers’ needs. The best way to control everything and make sure everything is working right. You must choose one of the best subscription platforms and grow your business like never before. So, do not wait anymore as there is already enough competition in the market.

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