David James and Toni Duggan group-up with Lucozade Sport to assistance women’s football

Lucozade Sport, very pleased hydration spouse of all England groups, is redrawing the traces of football pitches to exhibit how the boundaries of the activity are currently being rewritten each and every time a lady or a woman stage on to a pitch.

Pitches in Salford, Manchester have been given the redesign next England’s victory in opposition to Austria at Previous Trafford on Wednesday. The highly effective message: ‘Football is Football’ adorns the touchlines, with Lucozade Sport’s full ‘Football is Football’ manifesto adoring the centre circle, encouraging players of all abilities and genders to be celebrated equally and positioning equality at the centre of the sport.

The newly built pitch is free for all to enjoy on for the up coming 7 times and all those eager to produce their competencies can just stop by the Salford Sporting activities Village and inquire for the Football is Soccer pitches which can be played on for cost-free.

David James (still left) and Toni Duggan have teamed-up for a venture with Lucozade Activity

Clubs from all around the British isles can present their support to making soccer a a lot more inclusive activity by requesting a Soccer is Football stencil from Lucozade Sport. The brand name will source these free of charge of cost to enable teams to paint their very own touchlines.

Former England internationals David James and Toni Duggan have backed the initiative by marking the traces on the pitch them selves. Letting the subsequent generation of expertise to visibly see how football can turn out to be a more inclusive activity all over England’s summer season marketing campaign and over and above.

David James, Former England intercontinental, stated: ‘An England participant i s an England player and soccer is football, irrespective of who’s taking part in. It really is remarkable to see how significantly we have occur, but we know we can go even further’.

Toni Duggan, England Intercontinental, claimed: ‘I am supporting Lucozade Sport’s information since I truly imagine that everyone must recognise football as 1 activity. Soon after all, we all begin out enjoying with our mates on grassroots pitches just like the kinds I have aided repaint! Some of us are fortunate ample to turn skilled but we all have one factor in popular – a love of soccer. With the summer months tournament on household soil, there is no superior time to come jointly and cheer on the Lionesses. Occur on England!’

The ‘Football is Football’ initiative hopes to really encourage inclusivity amongst regional pitches

The two soccer stars drew lines on pitches in Manchester as part of the new campaign

The initiative is aspect of Lucozade Sport’s Soccer is Soccer marketing campaign that launched to encourage and rejoice equality inside the activity and contains their sponsorship of all England groups and a partnership with sporting charity, Football Outside of Borders. The campaign aims to spark discussion and initiate change amid players and supporters.

Tom Bell, Head of Internet marketing at Lucozade Activity said: ‘This 12 months is huge for England with competitions for several groups, and we want to ensure the country are correct powering all our gamers. Our Soccer is Soccer marketing campaign aims to persuade discussion and change attitudes by creating the nation’s most played sport as inclusive as it can be for gamers from all walks of life’.

Lucozade Sport is the formal hydration lover of all England groups and has been considering the fact that 2006. It is an isotonic sports consume specially formulated to supply carbs and electrolytes to enrich hydration and assistance keep effectiveness all through prolonged stamina physical exercise.

England intercontinental Toni Duggan plays for Everton due to the fact her 2021 go from Atletico Madrid