If you run an online store or have a retail outlet, you’ll know all about the trials and tribulations of liaising with delivery companies and negotiating prices. In the whole order process, from the customer purchasing what they’d like to them receiving it, there are a number of moving parts that must work harmoniously together to ensure a smooth transaction.
Unfortunately, it doesn’t always go the way you want it to, which is why having a reliable suppliers on your side will work in your favour.
Use a fulfilment service
A fulfilment service is essentially a third-party company that handles your warehousing, packing and delivery of orders on behalf of your ecommerce business. If you’re running a small operation and don’t have the space just yet, you may find that a fulfilment service is ideal to help get you up and running.
Use reliable couriers and provide tracking
If you’re going to be fulfilling orders yourself, you’ll want to make links with a reliable courier who provides tracking to ensure the shipping process is smooth. There’s nothing worse for a customer than having bought something, only for it not be delivered into their waiting hands (or their designated safe place).
When choosing a courier, you’ll need to make sure they can meet yours and your customers needs. For example, if you’re shipping to businesses, don’t use a courier that can’t guarantee delivery during office hours.
As many consumers now want constant up-to-date information on the location of their items, it’s also important to work with a courier that offers tracking. Whether that’s receiving updates by text or email, it’s an important service that many consumers now expect.
Keep your customers in the loop
Keeping your customers out of the dark, will not only help the overall sales process, but it will also make sure they continue to come back to your business time and time again. It’s also important to remember that where your customers are concerned, you should avoid making unrealistic promises on delivery times, unless of course you’re delivering products like fresh food or flowers. Ultimately it’s better to offer 72-hour delivery slots and keep your word than promise 24-hour deliveries and not be able to fulfil some of them on time.
Just like offering your tracking services, if you’re experiencing any unexpected delays with shipping, why not pick up the phone to the relevant customer or drop them a curtesy email. Keeping your customers in the loop will make all the difference, regardless of how delayed their items might be.