Every day new businesses are popping out in the market and they have business needs. Logo designing business is increasing with high demand and so the demand for talent is increasing. People are designing logos with ease using online logo makers such as Designhill logo maker.
Finding a job in the market might not be a piece of cake. It can be challenging to find a design job especially if you are just starting or you are just a student. However, that does not means you can’t. Here are some steps students can follow to build a career in logo design-
1. Research The Field
Whether you are a logo design student or you just changed your career path to becoming a designer, the first step is to research thoroughly about your field. If you are just starting in the logo designing field, you need to put effort into learning about the designing field properly. You can either take guidance from a professional or take a course online.
Along with this, you can listen to podcasts, and watch videos on YouTube about creating a logo design. Furthermore, you can connect with professionals in your field by reaching them directly through social media platforms or LinkedIn. Social Media Content for Facebook, Instagram, etc provide great exposure to find experts from your field easily.
2. Create Your Signature Style
To create a foundation in your field, and establish your own niche, you must study logo designing deeply. An employer will hire you on the basis of your portfolio and some of the designs shown by you. In order to set yourself apart from your competitors, you need to work on creating a specialty style for your logo samples. Or you can create a better way to approach logo designing work.
You need to make sure to get a great portfolio when sending in job applications. Being a student, you must be busy with college assignments, but you need to make time for this creative work as well. It can be challenging but you can use an online logo maker such as Designhill logo maker to make your task quick and easy.
3. Get Acquainted With Tools
Next, when you become a logo design student, you will be expected to know about logo designing tools. However, your curriculum might restrict you to a few of them. You can learn by yourself about popular design tools and use them during the logo designing process.
You can use a combination of all three, depending on the project that you shoes. The websites and brands are looking for animated logos, you can also check out the likes of Adobe Spark and Renderforest.
Here are some important software –
- Photo editing software – Adobe Photoshop, Affinity Photo
- Vector-based software – Indesign, Affinity Designer, Inkscape, Adobe Typekit, Designhill Logo Maker
- Layout software – Adobe InDesign, Affinity Publisher
If you do not have a client, it can be a little difficult to create logos. If you are unable to get paid or even free work, you can still keep redesigning the logos of existing companies. It can be quite helpful in developing new content for your design portfolio.
There is no need to pick popular logos such as Apple, Mercedes, Chanel, etc. You can redesign something that is less popular and includes how you arrived at the concept in your portfolio.
You can extend your redesign endeavors to other projects too such as flyers, label design, websites, packaging design, posters, etc. It will help you with creativity and create unique designs.
5. Understand User Experience
Moving further, you might think logo design is all about business but it has a crucial connection to user experience as well. In today’s time, many websites use company logos as a means to help users navigate easily on the website. This means that you need to create a logo that involves branding and design elements. Also, you should be aware of the practical usability and function of your designs.
Depending on the type of work you do, you can design logos or graphics along with other professionals such as app builders or web designers. They will expect your designs to reflect concepts and look professional.
6. Learn How To Communicate
Logo designing is an artistic practice. But you still need to communicate and share messages with others through your designs. You must know how to communicate your ideas whether you can work as a freelancer or in a corporate environment. You must be aware that to be a logo designer, your design skills are not the only thing that matters.
Logo designers will be involved in various tasks like designing briefs, client messages, negotiations, market development plans, etc. To add to this, you need to learn how design work is priced, how your time is monitored, and other design contract aspects.
7. Understand The Applications of Logo
Logos have used a variety of different platforms these days, from digital versions to merchandise. You will need to design your logo by having an understanding of all applications for logos.
All logos should be perfect from every aspect such as-
Size – Test how your logo will look in different sizes. You can use a design size guide to create perfect logos for every platform.
Social media dimensions – The logo will display on online platforms such as social media networking sites, and websites. So, the logo you design should appear great in different social media formats and colors.
Texture – You should also consider how your logo will appear on different mediums such as print, online, textiles, screens, etc.
8. Learn To Articulate Your Design Process
Next, you need to convince people that your design has some value and is unique. To do this, you will require to efficiently articulate your design process. When you will be interviewed by a client or employer, you need to showcase your professionalism and unique design style.
Here are some tips for designers to keep in mind when explaining the design process to potential clients-
- Show the context and narrate the problem solved with your efforts.
- Explain the possible solutions you came up with.
- Define how you made the solution to work for a particular design.
You can document the process in order to be able to share and convey the amount of work that you have done to create a stunning logo design. You can even share how you use top-notch graphic design tools to provide the best results.
9. Connect With Logo Design Community
Getting in touch with a community of designers in the industry is a great way to meet professionals and successful logo creators as well as beginners. If you are a student, you might come across various ways to network with designers.
Next, if you are learning by yourself, then you can find plenty of resources online. There are a variety of websites that allow young designers to receive feedback on their work and interact with others. Designhill is an amazing platform to start your career as a logo designer. In addition to this, it offers various tools such as logo maker, Design Event Flyers, business card maker, and many more to cater to all your design needs.
10. Keep Learning at All Times
At last, when you are a beginner, starting the work and getting established might seem quite difficult. However, logo design is a great field that is evolving constantly. You can steer your career forward in this field by upgrading your skills and working smart.