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Look consumer base grows by 30% YoY to arrive at 183 million in Q1 2022

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Lock screen platform Glance’s lively consumer foundation in India noticed 30 for each cent 12 months-on-yr (YoY) progress to achieve 183 million in Q1 2022, according to Counterpoint Research’s Quarterly Cellular Software Tracker. Glance additional more than 10 million end users in the first quarter of 2022, a sequential expansion of 6 for every cent.

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Foremost smartphone players like Xiaomi (which includes Poco), Samsung, OPPO, Vivo and realme, which collectively account for extra than a few-fourths of the Indian smartphone market place, all currently have Glance as their lock display screen system.&#13

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Inmobi’s Glance, which is existing in India, Indonesia and sections of Southeast Asia, is focussing seriously on expansion in existing as nicely as new marketplaces. Alongside one another with its latest partnership with realme, in addition to the existing ones such as Xiaomi, Vivo and OPPO, Glance has announced various collaboration initiatives with important Indonesian makes, publishers, and creators as part of its ‘Indonesia First’ technique. It is also reportedly arranging to start in other geographies such as Latin The united states and the United states – markets that will supply considerable added alternatives.

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Commenting on the aspects contributing to Look lock screen’s development, Research Analyst Arushi Chawla said, “Glance lock display coming as a pre-put in application in smartphones has been the key and thriving way of acquiring consumers on-board with the platform. However, the platform’s choices and escalating traction close to Look are living leisure and commerce are all aiding Look make improvements to the person experience and consumer engagement to go beyond content absorption and make sure a one of a kind interaction.”

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Chawla additional, “With the current partnership with realme, Look now handles all the major 5 smartphone gamers in India – Xiaomi, Samsung, realme, Vivo and OPPO, which merged account for more than 75% of the Indian smartphone marketplace. This was the big rationale for the increase in Glance’s active consumer foundation in the course of Q1 2022. The partnership with realme will enable Glance’s installed base continue to increase at a rapidly speed. And with Look also going dwell on the Reliance Jio smartphone and its plans to acquire new geographic markets, it will probable get a even more raise in growth”.

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Starting up its journey in 2019, Look has developed an unmatched positioning by groundbreaking the use of lock display as an asset for content discovery by bringing infotainment and trending content material accessible 24/7 as a differentiator. Now other smartphone top quality brands like Apple are displaying fascination in bettering the lock screen encounter.

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