Having a multilingual blog is a bonus because you will have a broad audience to help pass meaningful information and converse with different people. Offering your blog posts in other languages attracts traffic to your site, but sometimes, you may translate the blog language and lose the whole message you wanted to convey. You may have relatively low competition because not many bloggers post in different popular languages. Translating your content has its upsides and downsides; from pros like increased traffic and cons such as escalating costs. Below are some of the Pros and Cons of Translating Your Blog Posts into Other Languages explained.
Pros
Increased business opportunities
Readers often prefer visiting blogs offering their native language, suppose they are looking for local products. If you provide your content in different languages, natives of different localities will access your blog posts more often than global ones. The reason is that readers trust you because you seem to know about their locality, which gives your blogs more views. In addition to that, you will have various avenues to place your affiliate links and garner more viewing for your posts. You will end up with increased sales from optimizing local sales from different viewers worldwide.
Connecting with your readers
Blog post readers like reading in their first languages. They connect with and understand the blogs better in their native languages. Quality translation services will make your readers connect better with your posts and understand the message you convey no matter the language they speak. Moreover, you will have increased viewership and ample business opportunities to venture.
Reduced competition
Most blogs are in English; therefore, you need to expand your territory by incorporating translations to attract more traffic and rank one of the top blogs although of course English fluency will help you reach a bigger audience. Except for English, the markets of blog posts in other languages are not as competitive, meaning you can easily rank top in search engines.
Another perk is that if you had gained Domain Authority, say in your English blog posts, then it, therefore, means that you won’t struggle to gain Domain Authority in another language like French or Spanish. English fluency can help you reach a bigger audience.
Increased traffic
Once you translate your posts to different languages, you attract a whole different population from multiple localities. You will get increased visits to your posts and referrals from other bloggers. If you have quality work, bloggers will seek for collaborations and mention you in their posts. In the long run, this attracts many readers to your posts, which translates to more traffic from increased visits and increased followers on your website and social media.
Celebrating language diversity
When you provide content that accommodates many, you show your regard for language diversity and the need to convey information for all. It also raises the need for other bloggers to extend their scope to offer more languages and reach many people from different countries.
Increased trust from readers
Having multi-lingual blog posts and maintaining a blog accommodating many languages shows regard for your followers as you keep amazing your new readers. Using different languages will attract a greater audience who comprehend the languages you offer for your blog posts.
Cons
Cumbersome workload
Delivering your work consistently, even in one language, is tiresome because you need to write and post content regularly. It requires hard work and commitment to providing blogs that attract the readers’ attention. Writing and translating to other languages means more work and extra dedication. If you know a language by speaking it, it does not necessarily mean that you will have an easy time writing it because blog language is different.
Increased costs
A translator offering quality services is not cheap, particularly if you need your existing posts translated. Managing an account in only one language itself is not cheap; therefore, seeking translator services means you multiply the cost of managing one blog by the number of languages you need. Working multiple blog languages attracts more expenses from writers’ payments and SEO costs, both for professionals and tools. The costs keep multiplying depending on the number of languages you want.
Problematic accommodations
Translating existing blogs may require changing many specifications to accommodate other languages. Different languages have distinct ways that they are written. The content is written from left to right for English and most languages, but some run from right to left like Hebrew and Arabic. Some bloggers alter the whole website to accommodate readers, which is also a cumbersome job.
Conclusion
Quality translations are best for your blog posts to ensure the intended information is conveyed to the target audience. Although it’s expensive to some extent, the more languages you offer on your blogs, the more exciting and unique your blog website is. Before thinking about online translation, consider the points discussed above to select your preferred online translation website.
