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Riverland winemaker Ashley Ratcliff phone calls for boycott of venues missing community drops

Riverland winemaker Ashley Ratcliff phone calls for boycott of venues missing community drops

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South Australian winemaker Ashley Ratcliff states though Riverland wines can be discovered in large-stop venues from Sydney to New York, the toughest location to invest in them is in his personal backyard.  

The Ricca Terra farms director is pushing for pubs and clubs in the region to list more local wines on their menus.

“If you might be in the Barossa, McLaren Vale, Adelaide Hills — actually, possibly most wine grape expanding areas close to the planet, a large bulk of wines would be neighborhood,” Mr Ratcliff mentioned.

“So if we can get 50 per cent [Riverland wine on menus], that’s a big accomplishment.”

Focusing on tourists

Mallee Estate winemaker Jim Markeas explained his spouse and children had been proudly generating Riverland wines for 25 years but the region had a case of tall poppy syndrome. 

A white woman pours a glass of sparkling wine for a white man as they sit smiling by the Murray River.
Mr Ratcliff says Riverland wines are greatest loved along the Murray River wherever they are developed.(Supplied: Ricca Terra Farms)

His family members runs a cafe and cellar doorway in the town of Renmark, which was named the state’s major tourism city by the Tourism Industry Council of South Australia.

Mr Markeas explained improving upon the availability of area wines was integral to promoting the area as a place.

“When your family members and mates are going to … you choose them to the nearby pub, or your favourite cafe, and [when] they’ve acquired a area solution there you have a pleasurable knowledge,” Mr Markeas explained.

The sun shines over limestone cliffs towering above the Murray River.
The Riverland is household to more than 900 growers and has 22,032 hectares of vineyards.(Equipped: Matt Wilson)

Next era grape grower Yianni Koutouzis claimed when he first commenced consuming local wine, it was out of a flagon with no label at the family members dinner table.

A Greek man does a handstand amid grapevines.
Mr Koutouzis is proud to return to his rural roots.(Supplied: Matt Wilson)

“[The Riverland] wasn’t definitely viewed as a truly major wine area when I was growing up as a child on the farm,” he stated.

Mr Koutouzis mentioned when the local wine centre had stocked his 68 Roses label for a while, he had just secured supply to a key bottle shop chain.

“They were actually searching for excellent high-quality nearby wines mainly because the need was quite solid — especially from tourists,” he claimed.

Shopper revolution

Mr Ratcliff said some enterprises had been supportive of Riverland producers but much more energy was essential to showcase the region’s quality wines.

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