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2022 has been keeping e-commerce business owners at high-stress levels. And this situation won’t change in 2023 unless you know these trends. From the end of the pandemic restrictions and COVID-19-caused boom to the economic shocks, 2022 has been a very challenging year for the e-commerce domain.
Customers are changing their needs and preferences, the use of mobile phones is increasing dramatically, and ecommerce businesses need help to satisfy customers’ needs. Therefore, it is now more significant than ever to stay ahead of the graph and adopt emerging trends.
Explore what you need to know below:
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Big Data for Higher Personalisation
One of the hottest trends in ecommerce today is personalisation. Using big data mixed with advanced tracking tools lets businesses know what an individual cares about. Services like Bezos.ai allow for a tailored experience regardless of whether the user opens your email or just explores your website.
Big data provides valuable insights into user behaviour and preferences. This allows businesses to create effective cross-selling strategies and provide personalised recommendations for higher engagement and retention rates.
2. Availability of Versatile Payment Options
One of the reasons why your customers may leave the checkout page can be a poor choice of payment options. We live in a world where employees get their salaries in cryptocurrencies, and real estate can be tokenised. As an online business, you just can’t afford to miss trends in the payment space.
For example, consider adding PayPal and Stripe as two of the most common payment gateways trusted by millions of customers worldwide. However, it is also vital to consider adding other payment options like Amazon Pay, Google Pay, and Apple Pay, as well as crypto payments if you can.
3. Delivery Tracking
Although the largest ecommerce stores have applied it, this trend seems to boom in 2023. Customers don’t want to wait months for their delivery and don’t like the idea of not knowing where the delivery is. This not only causes worries but also leads to poor user experience. Therefore, ecommerce businesses will need to look for Fulfilment Services offering delivery tracking.
4. Subscription Models for Customer Retention
Retention rates are essential for any business as they show the value customers put into your business. And one of the hottest trends in eCommerce is that they offer monthly subscriptions to boost retention rates. This simple yet new idea improves retention rates and increases customer loyalty. When properly set up, your ecommerce organisation will enjoy sustainable and recurring revenue.
5. Rise of Shoppable Video Content
According to Mediapost, users spend as much as 100 minutes a day watching videos. This statistic can be highly valuable for ecommerce businesses since it shows that they should consider investing in video marketing to showcase their products and reach customers that like visual content. Although one problem has long existed and made it harder for users to watch videos and then get back to the product page, the situation will change this year when more and more businesses will apply the strategy. The searching and checkout processes should be as smooth as possible.
