Constantly trying to supercharge your SEO performance, is something that every Internet marketer continually strives for. Many marketers even go to the point of completely redesigning their existing websites, to allow their users more effective use of the site, and to give them a completely new user experience.
You can significantly supercharge your SEO services performance, and increase your search results ranking, when this is done correctly.
You can boost your performance on the search engine results pages, improve indexing on your website, and deliver quality targeted traffic as you work to improve or redesign your existing site, by focusing on these core components.
- Indexing
- Optimizing Content
- Link Building
- Distribution
To get your website successfully indexed, you need to first make sure that your site is “search engine friendly”.
You can accomplish this by using front loaded, keyword rich URLs. Doing this greatly increases your chances of ranking high with your selected targeted keywords. You can also supercharge your SEO performance by auditing your website navigation structure.
Identify and correct any issues you may find with PageRank flow, or any other hindrances to the ability of the spiders to easily crawl your site. The spiders must be able to discover and index all public content.
There are potential problems the search engine spiders could encounter with relatively newer technologies like JavaScript, Flash, or Ajax that could affect indexation. The spiders can’t understand this type of content, or make any sense of theme presentations that using these technologies may include.
You can drastically supercharge your SEO performance by setting up a site-map, with a list of links to your web pages. Hosting these links with your site-map, makes your web pages more visible to both the search engine spiders and your visitors.
You can make your site more “crawlable” to the search engines, by using CSS and a limited amount of HTML formatting in the page code.
You can supercharge your SEO performance greatly; by eliminating any duplicate content on your pages, creating and registering an XML site-map, and by optimizing any Flash or Java Script elements you are using.
Optimizing your website content for the search engines, will supercharge your SEO performance even more and increase your ranking, once your website indexation is complete
If you use a content management system; make sure to auto populate key Search Engine Optimization content. Valuable website content, is what both your users and the search engines are looking for; so make sure that all your audios, videos, images, and text content is structured for universal search.
One of the biggest changes in SEO has been the increased personalization of the Search Engine Results Pages.
Using the exact same query in a Google search, will result in different users getting different results. This is because of differences in the users geographical location, their recent search history, and the searcher’s actual intent.
Because of this trend, and in order to supercharge your SEO performance; you must now more than ever before, understand what keywords your consumers will use for their searches.
You then need to focus you efforts on optimizing your web pages to capture the targeted, qualified traffic that is generated by these keywords. Once you have the correct website content online and are visible to the search engines; you can then begin to improve your performance by taking advantage of link building and distribution strategies.
Link building helps to establish your credibility and authority with the search engines.
Each inbound link that your website receives, acts like a “yes vote” for your website. However, all “yes votes” are not the same. Google, Yahoo, MSN and the other engines will further evaluate each link to determine the authority of the page providing the link, and how relevant the link is to your website.
The more relevant and influential the links that the search engine robots can find; the more trusted your website becomes. You can enhance your website performance with help of SEO gold coast company, by working with referring Web sites to optimize incoming links, to make sure that they contain descriptive anchor text and keywords that best describe your web page content.
You can continue to supercharge your SEO performance and get the most from your efforts by creating and distributing materials for universal search exposure. Distribute your materials as social networking communications, videos, news, images, press reports, blogs, and for mobile consumption to get universal search results exposure. Using and correctly understanding these search engine optimization techniques, will supercharge performance and improve your bottom line.
