Search Engine Optimization (SEO) is one of the best techniques that is currently being used to improve traffic to websites so it can get an amazing rank in the Search Engine Results Pages (SERPs), which includes Google, Bing, Yahoo, and other search engines.
Before we go too deep about SEO, let’s talk about some of the most important things that you need to know about Search Engine Optimization.
Below, in this article, we have listed down every single thing that you need to know about SEO (Search Engine Optimization). From what SEO is to what articles and blog posts are, we have listed down every single thing so you can know SEO in a better way.
What Is SEO?
Search Engine Optimization, which is also known as SEO, is the process of improving the quality and quantity of website traffic to a website or the page of a website. This one is used to improve traffic to websites so it can get an amazing rank in the Search Engine Results Pages (SERPs), which includes Google, Bing, Yahoo, and other search engines.
Another thing about SEO is that it only targets unpaid traffic, which means that you will be getting direct traffic. Users that are searching for your services are the ones that would be coming to your website or web page, which means you are more likely to convert them into a customer or a subscriber!
6 Types of SEO That Will Help You Boost Your Traffic
Here are the 6 main types of SEO that are actually capable of helping you out in boosting your organic traffic:
- On-page SEO
On Page SEO is the process of optimizing the pagers of a website so the rankings of that certain page could become better. Not only that, but this process also allows you to properly optimize user experience. This one is the opposite of off-page SEO.
- Off-page SEO
Off-page SEO refers to the action that is taken outside of your own website in order to impact your rankings within the search engine results pages.
- Technical SEO
Technical SEO (Search Engine Optimization) refers to website and server optimizations, which help search engine spiders crawl and index your website more effectively. The main goal of this type of SEO is to help improve organic rankings.
- Local SEO
Local SEO (Search Engine Optimization) is a strategy that helps businesses to become more visible in local search results pages on Google or any search engines.
- App Store Optimization
App store optimization is the process of increasing an application or game’s visibility in an application store. The main goal of this marketing strategy is to increase the volume of organic application downloads. Please do remember that applications that are more visible when they rank highly on certain keywords are more likely to be downloaded, which is really good for your application considering you get to earn more through ads.
- YouTube SEO
YouTube SEO only has one goal, which is to increase your reach and views at the same time along with ranking that video at the top.
Here are some of the many things that you can do in order to do SEO on YouTube:
- Include keywords in the title of the video
- Include keywords in the file of the video
- Properly optimize your description
- Use video hashtags (do not overuse)
- Select a video category properly
- Use eye-catching thumbnails
- Add subtitles and closed captions
Here are Off-Page SEO Activities:
What Are Classified Ads?
Classified Ads is a form of advertisement that is mostly used these days on the internet. Most of the time, these ads are distributed free of charge and in case they are paid, they are cheaper than the larger display ads that are used.
What Is Social Bookmarking?
Social Bookmarking is an online service that allows internet users across the globe to add, edit, annotate and share bookmarks of web documents. This allows businesses and organizations across the globe to increase their chances of being found locally when a search is made related to the services that they are offering.
Why Is Profile Creation Important?
If you are planning to create a profile on social media platforms such as Facebook, Twitter, Instagram and other websites that allow you to promote your business and services, you want to make sure that you are doing everything the right way, considering that profile creation is capable of helping you increase your reach.
Here are some of the many benefits of creating profiles on the internet:
- Reach real time users
- 100 percent free
- Promote your business
- Offer deals
- Place ads
- Get insights
These are just some of the many benefits that you can get when creating profiles on platforms such as Facebook, Twitter, Instagram and other websites that allow everyone to promote their business and services.
Do You Need To Do Image Sharing?
Another question that people really ask these days includes “do you need to do image sharing” and the thing is, yes, it is. You have to keep in mind that sharing images on social media platforms can allow you to reach local people without actually having to pay a single penny. Not only that, but with proper tagging, descriptions, followings and hashtags, you can automatically increase your reach.
If you are a business that’s trying to increase their reach, then you want to use the following websites;
Do You Need To Have Logos?
Of course, you need to have a logo or logos when you are trying to promote your business on social media. With Logo Submission, you can automatically attract more people and the more it’s professional, the more likely it is for you to convert users into customers!
Do You Need To Do Business Listings?
Yes, it is extremely important for organizations and business owners to take part in business listings on the internet considering that a lot of websites on the internet these days are allowing entrepreneurs and individuals to promote the services without having to pay a single penny. Most of the time, business listings are done on online directories that allow people across the globe to find businesses based on certain locations. Not only does this allow the website to get more viewers, but it also allows small businesses in lesser known cities to thrive.
What’s Ping Submission?
Ping Submission websites are sites that allow internet users across the globe to submit their website, blog post, and backlinks to major search engines, news websites, and business directories. For this one, all you have to do is enter the URL and keywords on the website that you ought to go with.
What Are Video Submission Websites?
Video Submission Websites are websites that allow you to share informational videos and just normal promotional videos without charging you anything.
Here are some of the best video submission websites:
| Top Video Submission Websites | DA | PA |
| https://www.youtube.com/ | 100 | 100 |
| https://www.vimeo.com/ | 97 | 96 |
| https://www.dailymotion.com/ | 96 | 66 |
| https://www.facebook.com/ | 96 | 100 |
| https://www.myspace.com/ | 95 | 81 |
| https://www.twitter.com/ | 93 | 100 |
| https://www.instagram.com/ | 93 | 100 |
| https://www.twitch.tv/ | 93 | 77 |
| https://www.snapchat.com/ | 92 | 62 |
| https://www.tumblr.com/ | 85 | 100 |
Are Blogs Important?
Yes, Blog are extremely important if you are planning to spread out accurate information to your subscribers or internet viewers. Not only that, but blogs and articles are also capable of helping your website rank properly on certain search engine results pages.
Are Articles Important?
Just like blogs, Article are extremely important if you are planning to hand out proper and accurate information to your subscribers or internet viewers. Also, articles are capable of helping your website rank properly on certain search engine results pages.
How Can Guest Posts Help You?
Guest Post , which is also known as guest blogging, is used to attract traffic back to their website. Not only that, but it also boosts their domain authority by using external links to high-authority domains.
What Are PDF Websites?
PDF websites are those websites that allow you to post your services and docs on their websites in PDF forms. Anyone that’s looking for your services and products can download your PDF from that website.
What Are PPT Websites?
PPT or Powerpoint websites are those websites that allow internet users across the globe to post their services and documents or general overview about their business. Anyone that is looking for organizations like you are going to go to PPT websites to look at what your business has to offer.
What’s ORM (Online Reputation Management)?
Online Reputation Management, which also means ORM, and is also known as the Search Engine Reputation Management as well, is a type of service that allows a website to rank better for product and service-related search terms.
Do you think we missed out anything important about Search Engine Optimization in the article that we made above? Let us know what we missed out by leaving a comment in the comments section below!
Related Tags:
What is SEO, Classified Ads, Social Bookmarking, Business Listing, Profile Creation, Image Sharing, Ping Submission, Logo Submission, Video Submission Websites, Article, Blog, Guest Post, PDF, PPT, ORM