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Canadian Purple Cross and Walmart Canada launch annual marketing campaign to guidance unexpected emergency reduction, The Canadian Business Journal

Canadian Purple Cross and Walmart Canada launch annual marketing campaign to guidance unexpected emergency reduction, The Canadian Business Journal

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Helping build resilience together: Canadian Red Cross and Walmart Canada launch annual campaign to support emergency relief

OTTAWA, June 30, 2022 (World NEWSWIRE) — The Canadian Red Cross declared right now the start of the 19th once-a-year giving campaign with Walmart Canada for catastrophe reduction and preparedness. For the thirty day period of July, Walmart customers will be invited to donate to Red Cross at the checkout in merchants and on Walmart.ca. In addition to the resources donated, Walmart Canada will also contribute an supplemental $1 million to assistance communities in require.

The aid from Walmart, their associates, and shoppers, is vital to the Red Cross as far more frequent and complex emergencies arise, and neighborhood help is required both of those in the course of and following emergencies and disasters.

Walmart Canada supports the determination of the Purple Cross in developing resilience in communities throughout Canada, as well as internationally. In addition to the money contributed all through the once-a-year marketing campaign, Walmart Canada has also delivered assistance for other Crimson Cross initiatives, these types of as:

  • The Ukraine Humanitarian Disaster Attraction, with a donation of $270,000 such as an staff providing match.
  • The Helpful Calls Application, with a donation of $250,000. The program addresses loneliness and isolation by means of standard cellular phone phone calls and serving to to connect folks to their neighborhood neighborhood.
  • By offering shipping and delivery trucks for the Toronto Mobile Meals Financial institution wherever Crimson Cross personnel provides packaged food stuff hampers to customers who are not able to accessibility classic food banking institutions.

“The ongoing aid of Walmart Canada can help the Canadian Pink react to emergencies and disasters across the nation, whilst protecting a aim on helping communities to improve their resilience,” stated Jean-Philippe Tizi, Main Emergency Officer, Canadian Crimson Cross. “We are really grateful for this ongoing guidance, and we thank Walmart, together with its personnel and everybody who contributes to this annual marketing campaign. Your contributions make a variation to all those in urgent need to have.”

“The Red Cross is vitally crucial in serving to build potent communities during their best occasions of need. And we’re proud to guidance them and the extraordinary get the job done they do as section of our journey to turn out to be a regenerative corporation,” reported Rob Nicol, Vice President Communications and Corporate Affairs. “Along with our associates throughout the state, we’re gearing up for an additional profitable campaign so we inspire every person to give generously.”

Walmart Canada is the premier corporate associate of the Canadian Crimson Cross. Above the past 18 many years of the annual marketing campaign, Walmart Canada, together with its associates and clients have assisted increase more than $60 million for the Pink Cross.

About the Canadian Pink Cross

Here in Canada and overseas, the Red Cross stands ready to help people before, throughout and right after a disaster. As a member of the International Pink Cross and Crimson Crescent Motion – which is built up of the International Federation of Purple Cross and Red Crescent Societies, the Intercontinental Committee of the Crimson Cross and 192 national Red Cross and Crimson Crescent societies – the Canadian Purple Cross is focused to aiding people today and communities in Canada and all around the environment in instances of want and supporting them in strengthening their resilience.

About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million buyers every single working day. Walmart Canada’s flagship on the net keep, Walmart.ca is visited by 1.5 million clients daily. With extra than 100,000 associates, Walmart Canada is one particular of Canada’s largest businesses and is rated a person of the country’s top rated 10 most influential brands. Walmart Canada was lately acknowledged as a LinkedIn Major Organization of 2021 and was also named a single of Canada’s most well-known brands (dependent on Google lookups). Walmart Canada’s comprehensive philanthropy plan is centered on supporting Canadian households in will need, and since 1994 Walmart Canada has raised and donated additional than $500 million to Canadian charities. Extra facts can be identified at walmartcanada.ca and on Walmart Canada’s social media web pages -– Facebook, Twitter, Instagram and LinkedIn.

Media Contacts         

Canadian Purple Cross:
English Media Line: 1-877-599-9602
French Media Line: 1-888-418-9111

Walmart Canada:
Felicia Fefer, Company Affairs, [email protected]


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