Fed up with mounting expenditures of refreshing create, some Australians are resorting to social media to source their greens

Fed up with mounting expenditures of refreshing create, some Australians are resorting to social media to source their greens


There is certainly more to Fb Marketplace and Gumtree than vintage home furniture and ceramics — there’s also lettuce and other contemporary develop.

As Australians watch helplessly, the prices of when-affordable staples are soaring.

Customers have found lettuces promoting in shops for far more than $10.

With no stop in sight for fruit and vegetable price ranges selling price hikes, some buyers are looking to an unconventional source of getting clean develop on the desk: social media.

Shopping for on line cheaper than supermarkets for some

Jason, 44, is from Brisbane and started out marketing new make on the net at the beginning of 2021.

“Whilst I was escalating my possess vegetables at residence, I determined to sell some of the extras on the net to support many others out a bit,” he claimed.

A screenshot of a Facebook Marketplace ad for lettuce.
Jason advertises homegrown lettuce on social media for $3 a bag and $5 for two bags.(Equipped: Jason Mace)

“At the time you locate a decent vendor on social media, it can be uncomplicated to stick with them and go back again for more.” 

Even so, among those who have just lately started selling clean deliver on line are business enterprise owners who have been advertising make there for a long time. 

Soaring charges just the idea of the ‘iceberg’

Jeremy, 41, from Brisbane, owns a enterprise called Jezs Seedlings, which he advertises on-line. 

Whilst he has always been a gardener, Jeremy shed his position in early 2020 when the pandemic strike, prompting him to switch his interest into full-time get the job done. 

In excess of the earlier two many years, Jeremy’s enterprise grew, as did his customers’ reluctance to obtain refreshing deliver from key supermarkets. 

“The prices are insane. They come across it preposterous,” he mentioned.

A screenshot of a Gumtree post selling lettuce seedlings.
After getting rid of his occupation in 2020, Jeremy turned his gardening hobby into a full-time career. (Supplied: Jezs Seedlings)

“The shoppers I’ve dealt with will possibly go devoid of refreshing generate or come to me and acquire up a whole bunch of seedlings.”

Jeremy said other sellers on social media did not right influence his organization and that there was “ample room for every person”.

However, he claimed, they would mostly be there only temporarily.

“The people marketing these vegetables on social media will come and go,” he said.

“You may possibly purchase one thing off a new seller on Marketplace the moment, but what takes place when that person’s patch of lettuce runs out?

“They will not likely have anything at all for months due to the fact they you should not have the appropriate methods to keep make all year spherical.”

A screenshot of a Facebook Marketplace post selling lettuce
An on the internet vendor advertises “all set to try to eat” lettuce.(Supplied: Facebook Market)

Are we looking at a lettuce black market?

Two people stand at the conclude of a dim alleyway. One of them slips the other a $10 take note. The other person slowly but surely reveals a plastic bag from underneath their hoodie.  Within it, is a lettuce.

This is just not what getting greens from social media seems to be like, in circumstance you have been wanting to know.

Shopping for and advertising generate from platforms these as Marketplace and Gumtree could be unconventional for some, but it’s no distinctive to acquiring a stranger’s previous couch or their dining desk. 

Rebecca Lindberg — from Deakin University’s Institute for Actual physical Exercise and Nutrition — said it was something we ought to have anticipated.

“When set fees like petrol, property bank loan repayments and utilities go up, we know that the meals finances is elastic and, for this reason, is the place where men and women consider to reduce down,” Dr Lindberg said.

“This suggests searching at other, informal shops. 


Dr Lindberg said the affordability of healthier food not only impacted what people today could buy just about every week but how they could buy it.

“In moments of fiscal and own crisis, numerous persons cope by bulking out their foods with low-priced pasta and rice, utilizing food stuff charities, or even skipping meals so kids or some others can consume 1st.”

Her research reveals that only 7 per cent of adults and 5 for every cent of kids eat plenty of veggies.

“These healthier meals are so vital for preventing Australia’s biggest triggers of untimely loss of life and, wherever possible, need to stay reasonably priced to the customer and purchased for a truthful price from the farmer,” Dr Lindberg mentioned.

“Governments have an critical job to play below.”

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