The global business arena is highly competitive and customer retention is a critical aspect of every business; in this short article, we offer information about ways that you can connect with your customer base and maintain a high level of client retention.
- Mobile App – Many companies have designed their own app that customers can download from Play Store. There are many benefits to having your own app; it gives you a direct digital connection to all your customers, with special promotions and other offers.
- Traditional Christmas Cards – Check out the amazing packages at Charity Greeting Cards, a leading Australian company that offers many corporate greeting card options. Inviting customers to donate to a charity of your choosing really does help your local community and who doesn’t want to be a part of that?
- Newsletters – Sending a newsletter to your customers every month is a great way to maintain a connection and update your clients regarding events and new products. An e-newsletter is much easier than a traditional printed one and with a single click, you can send hundreds or thousands of copies for free.
- Create a Blog Page on your Website – People like to read on-topic blogs and if you have a comments section, customers can leave a comment and you can reply too. There are other good reasons to have a blog page; you can include content that Google will recognise and that will see your rankings boosted. Post blogs that are industry-related that provide customers with important information and your customers will appreciate this.
- Live Events – Of course, a lot depends on the nature of your business; trade fairs and exhibitions are perfect for generating dialogue and customer interest and you might like to consider livestreaming an event on your social media pages. Prepare presentation packs for all visitors to your booth, which should contain product information, prices and an overview of the company and its activities. Click here for small business development tips.
- Social Media – Of course, we all underestimate the power of social media, which happens to be a great way to connect with clients and users. Many Australian businesses hire the services of a social media marketing team to reply to comments and post quality content on a daily basis. Facebook offers huge potential for customer engagement, as well as direct marketing and if you are not making best use of your social media accounts, that is something to change as soon as possible.
- Video calls – Why not arrange short video calls with regular customers? This is a great way to develop relationships and take things to the next level. VoIP technology allows us to enjoy real-time video and it doesn’t cost a thing!
Customer retention is not something you can afford to ignore and all of the above strategies can strengthen your relationship with regular customers. If your business is customer-focused, you should enjoy sustainable growth and your customer base will grow steadily.
