The marketing landscape is entirely different from a decade ago, when social media was just beginning to take off. These days, everyone is involved in social media in some way; and if businesses don’t keep up with the trends, they miss out. Imagine trying to engage with a business that doesn’t have at least one social media account!
Therefore, it is important that you not only have a social media presence but that you know the upcoming marketing trends of 2020 and beyond. This will help you stay ahead of the competition and continue growing your business.
Here are the top 5 trends of social media marketing in 2020:
Humanize Your Brand.
Once upon a time, a brand might have been able to grow by posturing. These days, consumers are more concerned with the human element and authenticity. Since consumers are under a constant barrage of information, they choose what speaks to them on a more personal level.
This means your brand needs to focus on authenticity. Forget the robotic methods of advertising, such as pumping out clickbait. Now, you want to connect with customers, develop a relationship with them, and help them find the value in your services or products.
Leverage the latest crazes, such as memes, pop culture, and—yes–social media platforms like Pinterest, Instagram, TikTok, and so on. Show off your personality. Be outspoken about what matters to you and your brand. The more real you are, the more people will invest in you.
Build An Online Community
What is the one thing that has kept social media growing all these years? Connection. People use social media to post glimpses of their lives and their thoughts for others to see. They find people who agree with them and are able to promote what they love. Within these platforms, people feel respected, loved, and validated.
Apart from humanizing your brand, you need to form a community of like-minded people who agree with what you are doing. Without their support, you won’t be able to rise.
Building an online community is as easier as engaging with potential customers, generating conversations, posting pictures and videos, developing quality content, and responding to questions.
Also you may like to know A Beginner’s Guide to Social Media Marketing for quick and simple guide.
In the past couple of years, the use of videos for marketing has skyrocketed. People want information quick, and there is no better way to transmit ideas or promote a brand than spoken word and visuals.
Therefore, your 2020 social media marketing strategy should contain more videos. Even just a snapshot or a quick Q&A can do so much for your business.
Social Influence and Purchases
Word-of-mouth and influencers continue to be useful. Think back to communities. Even micro-influencers who have a dedicated group of followers can promote your brand when they talk about it favorably. People turn to influencers and are bound to make purchases based on what is said about a brand or product. Although big brand influencers are no longer trusted by most users on Instagram, those who are a part of your community, who have relationships with others as well, can increase brand trust.
Use micro-influencers to your advantage in 2020.
Recognizing social media marketing trends in 2020 will help you accelerate your business growth and leverage your social media accounts more deftly. Remember, engaging with the online community is an integral aspect of marketing these days, so you should never overlook conversation and authenticity in your strategies. Good luck!